#3 Give the talent creative freedom

There was a time when WWE Superstars were only given general points to hit during a promo, and they were given the option to improvise and really let their personalities shine. Today's superstars are not afforded that same luxury, and they have to speak fully scripted promos, which make them come across as unnatural and really disingenuous.
You can look no further than Roman Reigns' infamous sufferin succotash promo. The disparity between NXT and the main roster is obvious as NXT still follows the old style of allowing the talent to improvise as needed, leading to much better promos and character interactions.
The WWE will never have another Dwayne The Rock Johnson if it keeps feeding its superstars every single word in promos.
Major rumor about recently released stars HERE