#2 SmackDown and the WWE Championship are no more on equal footing with Raw and the Universal Championship
SmackDown has been consistently termed as the "B" brand on Monday Night Raw, but in this year's Survivor Series edition, the realisation has finally hit that SmackDown in fact has become the "B" brand.
So much so that even when Raw completely swept the floor off their feet and completed a clean sweep against SmackDown, they didn't take any action, but rather just went on like it was business as usual.
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For two years in a row, the Universal Champion has squashed the WWE Champion in their Champion vs Champion match at Survivor Series.
Then you look at the talent on both brands, and you see a huge gulf. If WWE management itself treats both brands differently, won't it plant the notion in the minds of the viewers as well?