5 Things Vince McMahon does not like to hear on commentary

#4 The term "feud"

Ahead of their #UniversalTitle clash tomorrow night on the season premiere of #SmackDown, take a look back at @WWERomanReigns and @BraunStrowman's DESTRUCTIVE rivalry. @HeymanHustle https://t.co/B6PCEfbR6L

— WWE (@WWE) October 15, 2020

When WWE Superstars clash with one another on television, they are often said to be engaging in a "rivalry" or "settling a personal issue". One word that you will not hear used to describe this situation, though, is "feud" - as Vince McMahon is reportedly not a fan of the term.

The exact reasoning behind McMahon's dislike of the word is unclear, although it could be that he considers it to sound old fashioned.

Vince McMahon prefers the term "rivalry" to describe personal issues between Superstars

McMahon's chosen alternative to the word feud would appear to be the term rivalry. Indeed, when the WWE Network launched a series several years ago looking at the greatest feuds in wrestling history it was titled "WWE Rivalries".

There's no rivalry quite like that of @ShawnMichaels and @TripleH... #WWERivalries #WWENetwork pic.twitter.com/WOIZnZOTYX

— WWE Network (@WWENetwork) December 13, 2018

The ban on this particular term is one of McMahon's less strange quirks. The absence of the word "feud" from WWE programming is nowhere near as jarring as certain other terms.

The fact that RAW and SmackDown announcers are instructed to say "heated rivalries" as opposed to feuds is unlikely to ruin anyone's viewing experience. However, McMahon's dislike of the term is still a curious oddity.