#3. More straightforward storylines

WWE creative seems to be all over the place, scrambling and making last-minute changes even before an episode of RAW or SmackDown. Now we understand their persepctive and that it can be a hard and often thankless job.
They have ideas that are shot down 9 out of 10 times by Vince McMahon and many of the currrent storylines just seem off and a little too overdone and overcomplicated. The best storylines are the ones that are simple and straightforward.
Take for example, Kofi Kingston's rise to the top. That was an incredible, organic storyline that had no ifs, buts or complications to it. It was a completely straightforward story and allowed the crowd to get far more invested in it than they normally do.
WWE needs to start making a regular habit of having straightforward stories that the audience can relate to. It'll help rebuild viewership.
Becky Lynch has been challenged HERE.