5 things WWE got wrong on RAW this week (30 April 2018)

#3 A lack of urgency

Maybe Smackdown Live might do a better job of building towards Backlash.

Back in WWE's heyday, a pay-per-view build meant that every week leading up to the event would be used to add more dimensions to a storyline until it reached its peak. Therefore, Raw’s contribution to this year's build of Backlash was genuinely forgetful, as WWE booked no surprises, no swerves and made no attempts to garner excitement.

Other than Samoa Joe’s pre-recorded promo, Alexa Bliss’s 'moment of Bliss' segment and Seth Rollins fighting to retain his IC Title to defend it at the pay-per-view, there was no other efforts made by the WWE creative team to make Backlash 2018 feel important.

Therefore, this lack of enthusiasm from WWE themselves might affect them, as fans are not as nearly excited as they should be to witness Samoa Joe vs. Roman Reigns, Miz vs. Seth Rollins and Nia Jax vs. Alexa Bliss again.