#4 Shorter matches
![WWE isn't wasting their time with longer matches right now on RAW or SmackDown](https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=190 190w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=720 720w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=640 640w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=1045 1045w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=1200 1200w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=1460 1460w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg?w=1600 1600w, https://statico.sportskeeda.com/editor/2020/04/8e229-15857134542677-800.jpg 1920w)
WWE has pretty much been forced to shorten the length of their live matches. Of course there are exceptions to this rule if enough of a story is being told throughout the match, but most matches don't last beyond eight minutes.
Now, there are two ways of thinking about this particular strategy employed by the company. On one hand, fans could be upset about only getting small doses of jam-packed, high-flying action. Or, they can see the bigger picture, and the bigger picture in this case is what these smaller sized matches are doing.
Only having short matches is creating a demand from fans for longer matches in the future, which is something the company can make good at WrestleMania 36 and beyond. Furthermore, not having one long match after another at least helps to distract from the fact that there is currently no live audience at the moment, which the company still needs to find a way around.