#4 Convince CM Punk to come back
Whether some of the WWE Universe wants to admit it or not, CM Punk could be a game changer for whoever is lucky enough to court his services in the near future. With that being said, and AEW stacking their roster more and more every day, WWE needs to offer CM Punk whatever he wants in order to bring him back to the company.
Of course, that's going to probably require them giving him the main event spot at an upcoming WrestleMania, which is the one thing Punk never accomplished in his own career, but it will be totally worth it if WWE is able to bring The Second City Saint back on their television. In fact, it could leave AEW playing catch up for quite some time.
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In the end, getting CM Punk isn't the end-all-be-all for WWE and there are other superstars the company could get to fill the role, but nothing is going to have as big of an impact as bringing Punk back. Beyond that, allowing AEW to get their hands on CM Punk could mean WWE is the one at a disadvantage.