#4 Tournament-wide storytelling

One of the best things that WWE has been known to do overtime, is tell a good story. The newly-announced tournament has presented a golden opportunity for the company to flex its creative muscles. With sixteen competitors, King of the Ring should likely last a month or so.
WWE could highlight the journey of various superstars in the tournament, really getting the crowd behind them. Every match in the tournament should mean something. It would help if the wrestlers exuded desperation to win the entire thing, selling the importance of it.
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The blueprint for this would be the outstanding efforts from the Cruiserweight Classic in 2016 and the Mae Young Classic in the past two years. Along with the brilliant action, the storytelling was spot-on and emotions were running high.
WWE can build multiple storylines throughout the tournament, setting up the next few months of rivalries on Raw and SmackDown. This way, even the losers of the matches could get over and nobody really loses. After all, wrestling feeds on storytelling.