2017 has been a mixed bag for the WWE. The share of the company is trading at a 52 week high, and the market cap of WWE is touching new peaks every day. But the fans interest in WWE's bouquet of products is wavering. Bewildering booking decisions, misuse of talented and popular wrestlers, and subpar PPVs have left the fans dissatisfied.
And with Survivor Series just around the corner, things seem to be going from bad to worse. The current match line-up of the marquee event has left everybody bewildered. Unless things take a U-Turn for the better, Survivor Series will be nothing but a compendium of matches that nobody cares about.
But it is not too late for the WWE to salvage an otherwise disappointing year. If the WWE is able to avoid the following mistakes, then the WWE Universe will have something to cheer about.
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#1 A missing Universal Champion
Brock Lesnar is a must-see Superstar and one of the biggest crowd pullers in the WWE at the moment. To say that his second coming in the WWE has been a success will be a massive understatement.
But what the fans will remember the most about his recent stint with the company, apart from him ending The Undertaker's undefeated Wrestlemania winning streak, is his regular absence from WWE programming. The Universal Champion not defending the title on every PPV defies all logic.
The WWE has been quite lenient with "The Beast Incarnate" regarding his schedule. But with Wrestlemania merely a few months away now, there are a plethora of dream matches that Lesnar still needs to have in the WWE, and hence should become a regular on RAW going forward.
It is high time that the once great Universal Championship title should regain its lost importance, meaning, and glory. If Brock Lesnar is not up to the task then other deserving Superstars like Samoa Joe, Braun Strowman, Seth Rollins or Finn Balor should be crowned the numero uno guy instead.
#2 Have Jinder Mahal regain the WWE Championship
AJ Styles capturing the WWE Championship for the second time in his illustrious career is being hailed by many as the best move the WWE has made all year. Styles is one of the most talented and dedicated wrestlers in the world, and nobody deserves to be the WWE champ more than him. But sadly, WWE is infamous for being stubborn, and with the WWE's tour of India just around the corner, Jinder Mahal can regain his title post Survivor Series.
Jinder Mahal has turned his life around - from being part of one of the worst stables in WWE's history, 3MB, Jinder Mahal is now the ex-champ of the blue brand.
His hard work and dedication have certainly paid off. But he does not deserve to be the WWE Champion. Period. The WWE Universe does not hate him because he is a heel, they boo him because he has failed to deliver inside the squared circle when it has mattered the most. His feuds with Randy Orton and Shinsuke Nakamura did not produce even a single half decent contese.
WWE should ensure that Jinder Mahal does not regain the WWE Championship in the foreseeable future. Supremely talented guys like Kevin Owens, AJ Styles, Shinsuke Nakamura, and Bobby Roode are way more worthy and should hold this prestigious title instead.
#3 Continue the Sister Abigail storyline
Bray Wyatt is an immensely talented wrestler. But the way he has been booked and utilised by the WWE leaves a lot to be desired. But it looks like the worst is yet to come.
Just before he was sidelined due to an illness, Bray introduced Sister Abigail as his alter ego to the WWE Universe. It was without a shadow of a doubt the worst segment that has aired on WWE in the year 2017.
Thus, whenever Bray Wyatt is fit to return to the ring, WWE should spare their fans of the horrendous Sister Abigail storyline. Because if they do so, then the fans will not follow the buzzards for long.
#4 Criminally misuse Shinsuke Nakamura
Shinsuke Nakamura is a phenomenal wrestler who has won matches and accolades all over the world. He even took the NXT Universe by storm and was the mainstay of the brand for over a year. "The King of Strong Style" was expected to do the same on the blue brand, but something went terribly wrong.
Shinsuke Nakamura should have been crowned the WWE Champion by now. But instead of being part of dream feuds with John Cena, Kevin Owens, AJ Styles, Bobby Roode or Randy Orton, Shinsuke was fed to Jinder Mahal.
All the momentum that Shinsuke Nakamura had has been lost as a result. But it's not too late. WWE can still book Shinsuke properly, and extend him the push that he so rightfully deserves.
#5 Have weak and sub-par PPV's
2017 was the year of inferior WWE PPV's. PPV's are events where all the storylines culminate, and the fans get to witness high octane in-ring action between larger than life superstars. But a major chunk of the WWE PPVs this year, especially Smackdown's, were a gigantic letdown.
The three major Takeover events produced by NXT were miles ahead of anything delivered by their main roster counterparts. And if 2017 has to end on a sweet note then this needs to change. NXT War Games is expected to be a great event, and hopefully, Survivor Series and the Smackdown exclusive Clash of Champions will not disappoint either.
But the at the moment, WWE needs to change the lacklustre match line up of Survivor Series as soon as possible.
WWE should learn from their mistakes and give their ardent fans what they want. Here's hoping that the WWE will finish 2017 with a bang and usher in a stupendous 2018 that fans will cherish and remember for a long long time.