#4 Having big moments at non-televised house shows
I realize that live shows are a big source of revenue for the WWE, and having big moments at those shows will go a long way towards increasing the attendance at future shows. Some examples this past year include AJ Styles beating Kevin Owens for the United States title, Adam Cole vs. Drew McIntyre with Shawn Michaels as guest referee, and the Starrcade event.
While I don't mind the fact that they are providing big matches and moments to their live audience, I do mind the fact that the rest of the fans do not get to share these moments. This is especially frustrating now that the WWE has their own network. I think if they were to put some of these live events on the network it would generate a lot more views which would, in turn, translate to further revenue for the company.