#1. Bray Wyatt will be RAW's new top heel and possibly WWE's as well
There's no doubt that WWE has taken the potential reaction into account. The fact that the fans are cheering and getting excited about the top babyface being beaten down and losing is a big sign that the heel challenging is a lot more over than anticipated.
Then again, Wyatt has always been moreover as a babyface than WWE would have liked. Either way, there have been reports that WWE is well aware of the reaction he's getting and the possibility of him being a babyface in the future.
A top AEW star just called one of his colleagues 'spoiled' and 'narcissistic' HERE.
However, as of this standing, there appears to be no plans to turn him face and they likely want to ride his momentum as a heel. If Wyatt does win at WWE Hell in a Cell 2019, which seems a lot likelier than Seth Rollins winning, then it's highly possible that WWE will officially make him the #1 heel on RAW and eventually, the top heel of the company as well.
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