#1 - A new medium for "a new host"
WWE's Twitter account had previously been "hacked" back in March, with many fans wondering if it was storyline or not.
Well, earlier this month, Sonya Deville's account was also hacked ahead of this new page being set up. Both tweets were only up for a short time before normality resumed - but nothing is missed on the internet, particularly with WWE and its Superstars having amassed insane amounts of followers.
Well, the most important reason for this account may just be that, to amass followers and perhaps become an even bigger storyline than we first thought!
Hijacking other Superstars' accounts will always be newsworthy stuff in this type of storyline, and will always hook in viewers - but having their own dedicated site to target people, and also to share their message on a new medium?
Well, as I said before, it just makes sense. The "new host" having a new medium simply increases their reach and their threat, because no-one can stop them from releasing their truth into the world - so long as it abides by Twitter's terms and conditions.
This new development may be one of the most exciting we've seen in a long time!