#4 Seth Rollins lashed out on the crowd
On 11th Feb 2014, Dean Ambrose locked horns with Mark Henry. It was the time when the Shield was rising as the top heel faction and Dean was the US champion. During a commercial break, Rollins was fed up of the "CM Punk" chants and took the matter in his own hands. He grabbed the microphone and let it all out on the crowd.
Seth angrily shouted "CM Who" and put Ambrose over, much to the delight of Roman Reigns who was visibly laughing. "The Architect" hit two birds with one stone. First of all, he let out his frustration on the crowd. He was tired of wrestlers putting their bodies on the line only to hear "CM Punk" remarks from the crowd. On the other hand, this gesture help establish the Shield as a true heel faction in the process.