The 24/7 title is one of the few constantly entertaining segments on WWE TV. R-Truth as a 9x European 24/7 champion (in his words) has done a remarkable job with the 24/7 title. His skits and title changes are always fun to watch and brings in the sense of urgency among the rest of the locker room, who didn't make it to TV regularly.
After everything said and done, the 24/7 title comes off as a lower mid-card title and lacks credibility. From Titus O'Neill to R-Truth, every title holder is a mid-card to lower mid-card superstar.
A few runs with top superstars might bring in more credibility to the title. A dominant holder might diverge from the usual "win and run" tactic and might carry around the title with full confidence while even a short run from someone like the Undertaker might bring attention to the title and the product.
Here are five top superstars who should have a run with the company's newest title.
#5 Braun Strowman
The "Monster among Men" is yet to win a singles title in his WWE career so far if we exclude the Greatest Royal Rumble championship (if we consider it as a title rather than a trophy).
Strowman is currently embroiled in a meaningless feud with Bobby Lashley even after he pinned the latter clean at Super ShowDown. He has a physique that strikes fear in the hearts of the majority of the superstars in the locker room. Hence, a sneak attack on Strowman as 24/7 champion isn't a great idea.
Strowman could even use the title in his current feud which might give Bobby Lashley a legitimate reason to go up against him.
#4 Bobby Lashley
Continuing from the last slide, only a handful of superstars are capable of taking the title off Braun Strowman, and Bobby Lashley is undoubtedly one of them.
Apart from a few feuds, Lashley's second run with the company has been lacklustre, to say the least. His current feud with Braun Strowman comprised of arm wrestling and tug of war contests.
Braun Strowman has pinned him clean on two occasions in a matter of a couple of weeks. If somehow, Strowman wins the 24/7 title, then, dethroning him as champion might bring the balance in Lashley's favor.
Lashley could even win the title without involving Braun Strowman and could have a fresh run with the championship by keeping his current feud aside. This run might also lead to the return of Lio Rush, who is still in contract with WWE till 2020 if both WWE and Rush agree.
#3 Roderick Strong ( NXT )
24/7 title is provisioned to get defended across all brands under the WWE banner and not just RAW and SmackDown. If somehow the title reaches the developmental brand, either through superstars like Tyler Breeze (who recently made the jump back to NXT) or if the champion shows up at a Takeover event, then the title could change hands and could eventually get captured by the Undisputed Era.
The first choice would be the leader of the Undisputed Era, Adam Cole, but he is currently the NXT champion. Hence, it would be better if Roderick Strong wins the title.
Roderick Strong could move freely alongside the Undisputed Era who would always fend away most of the possible threats. As a unit, they could protect Strong with the numbers advantage on their side. This run could also lead to their call-up as a unit, even if it's temporary.
#2 Shane McMahon
Shane McMahon has been at the centre stage of both RAW and SmackDown for a while now. He is on a winning streak at the moment and has won matches against top stars such as the Miz and Roman Reigns. He does the same with the help of his stooges namely Drew McIntyre, Elias, the Revival; and sometimes even B-team, and the team of Bryan and Harper helps him out.
Shane could use his backups to protect him from potential threats. The audience might not like the segment if Shane would get crowned with any other singles championship, but 24/7 title won't have such effect.
#1 Roman Reigns
Roman Reigns is on a dream run after his return as far as the crowd reactions are concerned. WWE Universe has looked past his minor inabilities and has cheered him throughout his comeback run. Reigns also brought an edge to his character, which definitely helps connect with the WWE Universe.
Even if Reigns isn't anywhere near the title scene, whether it's the top championship or the mid-card titles, he is the biggest full-time superstar in WWE.
A title run from Reigns would erase the title's impression of a jobber's title. Sometimes, the title makes a superstar, while sometimes, it's the other way around. In this case, Reigns could uplift the title and could bring it to the forefront of WWE TV.