#2 Paul London vs. Billy Kidman (2004)
The early installments of No Mercy were especially enjoyable, but one match that doesn't get nearly enough credit is this bout between Paul London and Billy Kidman from 2004. They had been tag team partners for a while and found success as teammates, but once Kidman started to get inside his own head, they started spiraling downward.
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After Kidman accidentally injured Chavo Guerrero off a botched Shooting Star Press, he refused to go through with the move again, costing them the WWE Tag Team Championship. He eventually turned on London, leading to their one-on-one match at No Mercy.
As well-wrestled as the bout was, it was the storytelling that made the match such a masterpiece. Kidman won the encounter with the move that caused a rift in their friendship in the first place, the Shooting Star Press, before delivering another one to London while he was strapped to a stretcher. Just stellar stuff.