#4 Social Media
Leading up to Slammiversary, IMPACT Wrestling ramped up their social media game with teases and buzz to garner fan excitement. Their usage of social media led the company to an unprecedented response on social media during the event.
IMPACT Wrestling’s Slammiversary broke many of the company’s social media records, which doubled the previous record for single-day Twitter impressions. The success spanned IMPACT’s digital platforms, creating the company’s biggest live event in quite some time.
With the emphasis on creating a social media buzz, IMPACT Wrestling has now captivated wrestling fans across the globe. The content posted each week, whether its videos or teases, has allowed the company to reach further than they have before and keeps fans engaged in on-going storylines.
As IMPACT Wrestling continues to increase their visibility on social media, look for the company to continue to gain new viewers each week. In addition, the company’s presence on Twitch and providing continuous content provides fans with the ability to learn more about the company’s past as it heads into the future.