#5 Can’t avoid it
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The internet has provided the WWE with far too much positive change for it simply to be disregarded in favour of “the good ol’ days” before the web took centre stage. From a fan’s perspective, the WWE Network is a truly magnificent app that is good for wrestling fans of all types and backgrounds, and interacting with Superstars online is an incredible opportunity that obviously wasn’t afforded to past generations.
That said, the WWE has to continue to find ways to combat the negatives that go along with the freedom found online. Superstars have to remember how easy it is to get caught up in a social media scandal if you’re not handling your personal matters in a respectful manner.
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Company officials also need to build on the momentum they’ve already established toward closing up leaks for major events. It still isn’t perfect, as Randy Orton was widely known as the favourite to win the Royal Rumble this year, a match he did go on to win. But even knowing that, fans still went into the event not knowing fully what to expect, largely because rumours have been proven false more often recently.
That process needs to continue if the WWE wants to come out favourably in this uncomfortable relationship with the Internet Age. If they aren’t already doing so, officials need to make sure to tell multiple stories behind the scenes and just stay quiet unless it’s absolutely necessary to tell employees ahead of time what’s going on.
Do it as a service to fans who would love to be surprised once more.
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