#1 Turn him heel
This has been suggested so widely across the spectrum of fans, that it beguiles as to how the WWE has adamantly refused to consider it thus far.
Yes, Vince McMahon views Reigns as John Cena’s successor, but when every attempt to get him over has failed, logic dictates that it is only a matter of time before the powers-that-be decide to throw up a Hail Mary and turn him heel.
And that may be exactly what his character needs to express itself; to breathe without suffering the shackles of having to follow in the footsteps of a peerless Superstar like John Cena.
Much like how the Rock needed a heel turn to get him over with the fans when the Blue Chipper shtick fell flat, Roman Reigns needs the licence to express the aggression and bad-assery that seems to come naturally to him, without having be mindful of toeing the boundaries of being babyface.
In the quasi-kayfabe world of the WWE today, ironically, turning him heel may be the most efficient way of getting him over with the audience after all.