#5 Sit-down interviews
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If you're a fan of boxing, you would've seen those interviews where the two main competitors are sat on chairs facing each other in a poorly lit room. It seems cheesy and odd to begin with, but once they get going it really adds to the intensity of the situation and eventual match-up.
If you have something like this take place for a small handful of WrestleMania matches, you've got gold on your hands.
Let the superstars involved unleash on one another from week to week, with a different match being highlighted. They could go completely off script and delve into why they feel they're the better superstar, with someone like Michael Cole helping to direct the whole situation.
It would be risky, but it's an alternative which is something that WWE so desperately need.
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