Disagree: Established stars must change their identity when joining WWE

Something that is sometimes frustrating to longtime wrestling fans is the WWE's propensity to rebrand wrestlers who found stardom in other promotions first.
They did it in the 1980s when they transformed no-nonsense hard hitting heel tag team the Sheepherders into the lovably goofy Bushwhackers. They did it again in the 1990s when they brought in the Road Warriors but refused to call them anything other than Legion of Doom, and tried to pretend they had never wrestled anywhere else prior to WWE.
John Cena's father just broke his silence on his heel turn! More details RIGHT HERE
Vince wants to make sure that if a given wrestler finds stardom, the WWE can take full credit--and retain full trademark rights. Triple H, on the other hand, would rather build on the reputation of established stars like AJ Styles.
This dual approach is evident in the photo above; Chris Hero was forced to adopt the name Kassius Ohno--a name WWE had already trademarked before he was even hired with no particular wrestler attached to it--while Bobby Roode was allowed to keep his look, name and gimmick he'd utilized in TNA/Impact and the indies.