5 Ways WWE can make Hell in a Cell feel more important

#1 Only have one Hell in a Cell match on the show

Charlotte and Sasha had a memorable match, but there were two other Cell matches that night

There was a certain bit of logic to having two Hell in a Cell matches when WWE had a pair of World Titles. Even though the rivalries didn't often lend themselves to such a brutal type of match, at least usually there were high stakes involved since the most important titles were on the line. That may not be the best reasoning, but at least it's an excuse to lean on.

The first-ever Hell in a Cell PPV in 2009 had three HIAC matches. The show in 2016 had three as well. With the exception of 2012, every other one of the nine Hell in a Cell events (if you include this Sunday's show) had two Cell matches.

Putting two (or more) matches of that purported importance seems unnecessary. It makes sense, if you are going to haul out the gigantic structure out of storage, that you get the most out of it, and using it twice in the same night is one way to get your money's worth.

The other, and what one could argue better, way to do it, is to make the match something to remember. Make it the end of a months-long, heated rivalry. Make it the one and only night in the entire calendar year in which there's such a brutal match that people can't help but talk about it.

Heck, use it as a punishment for someone who deserves it. You could argue that the Undertaker vs. Shane McMahon match was a punishment for Shane in 2016 -- he had just returned, out of nowhere, after being a ghost for seven years. He blindsided Vince and tried to undermine him. He wanted to take over the power and take the company away from his father.

In the end, the most important element is making the match mean something. Give the fans a reason to care not only about the structure itself, but about the men or women stepping into it. Make people hope that one of the participants gets the punishment or comeuppance that they deserve.

At Hell in a Cell 2016, there were three matches inside the cage. The only one that people talk about is the one between Sasha Banks and Charlotte Flair. It was important and meaningful in more ways than one. The other two were just title matches that could have happened in regular, stipulation-free matches.

Hell in a Cell 2019 is important because it's The Fiend's second official match and only the third or fourth singles title shot that Bray Wyatt has had since his debut six years ago. It's also important because WWE has planned to do the second-ever HIAC with two women inside.

They're spectacles, but wouldn't be happening if the Hell in a Cell PPV wasn't already an annual event. It doesn't mean one or both of them won't be great, but it would mean so much more if everybody wasn't spending all year waiting for October to arrive to see a Hell in a Cell match.