#2 Use social media to tell story arcs
If you haven't been keeping up with R-Truth's twitter account since he won the title, you're missing out. He's been filling everyone in on his status as champion, building the story of his title reign. Apparently, the longest-reigning European 24/7 champion has gone 58 hours without sleeping.
This is how a good title reign of this sort can be built. Perhaps on Monday or Tuesday, R-Truth will be looking for a place to sleep.
By the way, Drake Maverick has been hitting it out of the park too.
This is a way to continue building compelling stories, and while it can't happen for every title, the 24/7 Championship is perfect for it.
All of this gives fans a reason to watch Raw and SmackDown and continue watching as the show is going, because they might miss something wacky if they turn the TV off.
And as part of this, the title should go to every brand, including NXT and NXT UK, because of course, it should!