#4 Join a faction
Humberto Carrillo’s work on 205 Live is nowhere near enough to establish him as a recognized babyface on the RAW roster. As you can tell by current crowd reactions, the mainstream wrestling public doesn’t quite know who he is, and likely won’t for another couple of months at least. In order to fast-track Carrillo to the forefront of the show, the 24-year-old must share his TV time with a face fans recognize.
In the past, we’ve seen some of the greats paired with more established Superstars in order to first find their feet. Take for example, Randy Orton, who was thrust under the tutelage of Ric Flair and Triple H while The Rock was thrown into the Nation of Domination. Potential can’t always be instantly tapped into. It must first be nurtured over a period of time around the right people.
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#3 Let him be himself
In a day and age where kayfabe is virtually dead, WWE needs to find new ways to appeal to fans. The dirt sheets have allowed viewers to understand the backstage dealings of the company, leaving the business less room to surprise the audience.
The worst thing WWE can do with Humberto Carrillo is to micromanage him and present him in the way they feel appeals to their target demographic. Fans always reject what they feel is being shoved down their collective throats. They especially hate to have their intelligence insulted and when something ‘fake’ is pushed, they react negatively.
It’s imperative the 24 year old’s natural personality shines through, giving the average 21st Century viewer a reason to get behind him. The youngster already has infectious charisma and energy around him that makes him likable, especially to the younger demographic.