#4 Repackage his character
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Several years ago, Swagger had a resurgence of popularity when he and Zeb Colter started playing up characters that were very politically-charged, which put him at odds against the then-babyface Alberto Del Rio.
The Real Americans worked very well for a bit even despite Swagger messing things up by running into legal trouble at the worst possible time.
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Eventually, this went from being a heel role to a babyface one and this has been the incarnation of Swagger from that point forward, but without any of the promos, the manager, or anything that made it interesting.
He was left with just the pose, the “we the people” chant and the entrance music—three things that were good, but not great enough on their own to really do much for the audience several years removed from when it was hot.
Right now, we’re in an even crazier political climate and yet, WWE hasn’t tapped into it at all. Why is that? This is the same company that had American hero Sgt Slaughter renounce the United States and become an Iraqi sympathiser!
Swagger could have very easily started to portray a Donald Trump supporting character that got under the skin of the people who disagree with those ideals and garnered tonnes of support from those who are pro-Trump.
If WWE is okay with John Cena and Roman Reigns getting a mixture of boos and cheers “so long as they get a reaction” then there’s no reason the same edict shouldn't apply to everybody else, including Swagger.
He could have been one of the hottest heels and hottest babyfaces depending on the areas they were wrestling that week, which could have been a really fun dynamic to see change up from time to time.
