#2 Creating a brand warfare match with an incentive
In the last few years ‘brand warfare’ has almost exclusively been used in the Survivor Series pay-per-view, but it’s not necessarily a hard and fast rule that it can only be done at Survivor Series. In addition to this, many of the pay-per-views following the brand split (Survivor Series 2003-2010) didn’t even have brand warfare as the central component, with many of the traditional 5-on-5 elimination matches being fought inside the same brand.
Check out which wrestler EC3 finds cute RIGHT HERE
Evolution is the perfect way of introducing brand warfare into the women’s division, as well as giving a new and exciting reason to bring even more classic matches to this pay-per-view.
As stated earlier, a 20 woman battle royal was a very bad idea, but instead of having too many women in one match, splitting them up in half to create this match would be a far better alternative. It could consist of legends and wrestlers of both brands with a strong incentive for the victors, such as acquiring any female wrestler from NXT, or they get to each have a request granted from the general manager, rather than the bragging rights that no-one cares about or really mentions once the event is over.