5 ways WWE could make gimmick pay-per-views interesting again 

#1. Gimmick pay-per-views mean gimmick matches

Every match should be contested under the gimmick pay-per-view's rules

Extreme Rules takes place this weekend and the only Extreme Rules match on the card is between the women, a match that arguably hasn't been built up to need a stipulation.

The idea of a gimmick pay-per-view should be that every match on the card is contested under Extreme Rules conditions, this would then allow the company to set up much bigger surprises in matches that would be seen as forgettable on the overall card.

Hell in a Cell should see all matches contested inside the steel, the women being in the match wouldn't be such a big deal if it was a yearly affair and there was build up towards a match that deserved to be inside Satan's structure. This should go for all gimmick events in the future, Money in the Bank could also have all titles on the line in ladder matches, which would add more excitement to the event and allow more stars to be part of the show.