5 ways WWE could rebuild SmackDown

#3 Build characters

Build the match around the characters, not the other way around.

WWE loves hyping up match types so much that it seems to outshine the talent in the match. The Usos vs Benjamin/Gable at the Royal Rumble was hyped up because it was a 2 out of 3 falls match instead of who was in it. The match was decent but the match type didn't do anything to help the feud.

WWE also hypes up the same talent every week. Don't get us wrong, The Usos deserve to be where they are. But let them feud with new people. Sadly Benjamin/Gable haven't really done well so far and the New Day feud is so burnt out now that nobody wants to see it. It was good at the time it began.

Push other talents. The Usos vs Harper & Rowan would be very good to watch considering how good their Battleground 2014 match was. Do something different every week instead of the same old stuff!