#4 Limited use on television
Believe it or not, WWE actually wrapped up their opening segment between Drew McIntyre and Brock Lesnar in under 15 minutes. Now keep in mind that's not a lot of time to devote the company's main event of WrestleMania, but doing so seemed to have the desired effect on the WWE Universe.
In fact, between the way the fans came unglued after the first Claymore, to the way fans were begging for more from The Scottish Psychopath, it's obvious that the company is trying ot build up a demand for McIntyre. Interestingly enough, it seems to be working and has a lot of fans wanting to see more of the Royal Rumble winner.
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With that being said this is one of the easiest ways to get fans behind McIntyre and also creates sizable tension for the eventual main event. It might even be what helps justify McIntyre and Lesnar's match being the main event for the pay per view, which some originally thought couldn't be done.