#2 The talent is not growing
The combination of weak selling, no emotional investment, and serious lack of storytelling, leads to zero growth. It’s perfectly understandable; after all, how can a talent evolve when he or she does the same thing every week on TV with no change?
The main goal for anyone entering WWE is to eventually reach the main event. Anything less should be completely unacceptable. But for that to happen, a character must be born, then grow. That growth must come not only on the mic, but in the ring as well.
Gaining experience over time is the objective. Working someone better is the only way a Superstar can improve himself. But when that experience comes thanks to a style that’s already flawed, paired with unrealistic expectations, then there can be no possible growth.
Guys become action stars in the ring, daredevils that are there to deliver the big moments that will get them nowhere in the end. This isn’t about wrestling anymore, this is about one high spot after another, and when a talent gets caught in that routine, he will do nothing but stand still. No growth means no chance of elevating to the next level.
Fans have seen firsthand what happens when the mid-card takes over in WWE, and that’s what’s happening now. The company cannot truly move into the future until more main event stars are created, and that will not happen unless these issues are addressed soon.