#4. Dean Ambrose
When Dean Ambrose became WWE World Champion, it truly was a great moment and it felt long overdue. The only problem was that WWE did nothing to capitalize on his reign despite of the fact that he was red hot at the time.
He had lost a lot of momentum thanks to the squash match with Brock Lesnar at WrestleMania 32. Despite this, he was quietly protected and pushed and the Money in the Bank and WWE title victory gave him all the momentum in the world.
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It felt as though he was given the title because they wanted to make all Shield members WWE champion at one point in the night. Roman Reigns walked in champion, Seth Rollins won the title from him and Dean Ambrose cashed in to win his sole World title.
His reign saw him become the face of SmackDown Live, but it was more to put over AJ Styles. Either way, WWE did no justice to Ambrose as World Champion and it was clear that they didn't fully get behind him.
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