#4 Damien Sandow (Money In The Bank 2013)
In 2013, the Money In the Bank Ladder matches were split between the established main event babyfaces and up-and-coming heels. Dean Ambrose, Fandango, Cesaro, Jack Swagger, Wade Barrett, Cody Rhodes and Damien Sandow were the competitors in the opening matchup. This turned into a highly entertaining bout.
Cody Rhodes had a star-making performance, breaking through as the fan favorite for the crowd in attendance. It seemed like he would capture the briefcase, but his tag team partner, Damien Sandow, betrayed him and pushed him off the ladder before grabbing the Money In The Bank briefcase for himself.
"The Savior of the Masses" was viewed as a talented star who had the potential to be a top star with his terrific mic skills and serviceable in-ring ability. His Money In The Bank reign featured a decent mid-card rivalry against his former partner Cody Rhodes, which he lost. However, no one was ready for how detrimental his eventual cash-in would be.
Damien Sandow cashed in on John Cena on the Raw following his return at Hell In A Cell 2013 beating Alberto Del Rio for the World Heavyweight Championship. Cena returned from a shoulder injury to win another world title, so Sandow used this knowledge to attack the champ's injury and decided to cash in on the Money In The Bank contract.
However, Sandow's advantage wasn't enough on this evening. Cena overcame that setback prior to the match and beat Damien Sandow with a one arm Attitude Adjustment to retain the World Heavyweight Championship. Sandow never recovered from this loss and was never able to elevate himself past the mid-card following this tragic loss.