#1 His current heel run
When Dean Ambrose returned from injury looking completely jacked, fans were anticipating a heel turn. A bigger, stronger, more unstable heel Ambrose was a tantalizing possibility that had fans chomping at the bit. Ambrose's heel turn was teased multiple times before WWE perfectly executed the Lunatic Fringe's turn to the dark side.
On a night that honored Roman Reigns and his battle with leukemia, Ambrose and Rollins won the tag team championships only for Ambrose to spike Rollins' head into the ground. A Dirty Deeds onto exposed concrete cemented Ambrose as one of the top heels on Raw.
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After turning heel, Ambrose would refuse to give a straight answer as to why he turned his back on his brothers. Ambrose then claimed that the WWE Universe made him physically sick.
Ambrose got all kinds of vaccinations live on TV because of the repulsive fans. Ambrose began coming down to the ring in a gas mask, dressed up like a Dark Knight Bane cos-player. He has looked more cowardly than unstable, has been made more comical than serious, and WWE has somehow managed to ruin one of the most anticipated angles.
Matches with Seth Rollins have been disappointing and his Intercontinental Championship win was met with little fanfare. On top of it all, attempts from Michael Cole and Corey Graves to get answers out of Ambrose's wife Renee Young have been very unsettling. Never before has such a white-hot superstar had his momentum completely killed as Dean Ambrose did in 2018.