#1 Jeff Jarrett & Eric Bischoff vs. DDP & David Arquette, WCW Thunder, April 26, 2000
This was the most blasphemous match in wrestling history. It marked the point of no return for WCW, and righteously earned its ‘honor’ of the Wrestling Observer’s ‘Most Disgusting Promotional Tactic’ for the year.
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You see, this match had a stipulation that whichever participant scored the pinfall would become WCW Champion. And the one that did here was David Arquette, the actor. An actor became WCW Champion. Arquette held the same title held by such great wrestlers as Ric Flair, Harley Race, Sting, Vader, and many others.
What was supposed to be some kind of big ratings ploy for WCW ended up being the absolute worst example of Russo-style ‘swerve booking’ imaginable? The publicity that was generated was all negative and destroyed what little goodwill fans had left for WCW at that point.
Under no circumstances should a non-wrestler ever win a world title that is meant to have some kind of meaning. Even if the match was passable as an in-ring contest, the end result more than justified its inclusion on this list and as arguably the absolute nadir of pro wrestling in North America.
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