#1 John Cena vs. Bray Wyatt – Steel Cage - Extreme Rules
This match is a prime example of WWE no longer knowing how to book heels. It is also proof that their long-term booking plans focus on only one or two people max, even at the expense of bigger, rising stars.
This was built up as a blood feud between Wyatt and Cena, and Wyatt had been taunting Cena for months. Yet as soon as the match starts, the first thing Wyatt does is try and run. Because in WWE, heels can only be heels if they’re cowards.
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For the bulk of the match, Wyatt tries to fight Cena, only for Cena to repeat his same old shtick and ‘rise above everything’. He even manages to beat the odds by out-powering both Harper and Rowan, who were fresh and undamaged.
As if that wasn’t enough, Cena was about to win, only to be distracted by a child singing Wyatt’s signature line. That – not Wyatt’s offense or interference from Harper or Rowan, or even getting thrown into a steel cage – was enough for Cena to be stunned long enough to lose to Wyatt.
This is why people hated Cena for the longest time. Sure, the record books will show it as a victory for Wyatt, but it will have an asterisk next to it. Wyatt didn’t defeat Cena, despite being locked in a cage with him and having two even bigger dudes beating him up at times. No, Cena was defeated by a singing child.
It’s the apex of WWE’s ‘nonsensical swerve’ booking and it killed the Wyatt Family as a gimmick.