5. Ric Flair
The Divas title feud between Ric Flair’s daughter Charlotte and Paige had the former dedicate their ensuing match to the memory of her brother, Reid who had died from a heroin overdose in 2013. Paige would attack Charlotte, asking her – "your brother didn't have much fight in him did he?".
The Reid Flair angle was brought about to generate buzz for the feud and generate sympathy for Charlotte, but it backfired – critics bashed this brazen attempt to evoke generate cheap heat and the viewers actually cheered Paige after the remark. WWE never mentioned the remark again.
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That Raw segment which aired two years after the death of Reid should not be his lasting legacy. Reid was 25 when he died and he had already wrestled in WCW and Japan. In fact, he took on Eric Bischoff in a match on Nitro when he was 10 years old.
Reid would go on to Japan and compete in New Japan after his training, but his promising career was always interrupted by drug use. His license had been revoked twice for driving while impaired and Reid would pass away in 2013 at a hotel following an accidental overdose of heroin.