#4 Ezekiel Jackson
Everyone knows that Vince McMahon likes his wrestlers on the big and brawny side, and they don't come much bigger or brawnier than Ezekiel Jackson.
Big Zeke had a great look, possibly one of the most intimidating looking men who has ever set foot between the ropes. Add in the fact that he's not half bad in the ring and can speak articulately and well and you have the recipe for a superstar, right?
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Wrong, because Zeke was released by the WWE and hasn't done much since except a sting for Lucha Underground.
What held him back: At the end of the day, Big Zeke just failed to resonate with the fans. They couldn't identify with him enough to cheer him as a face, and for whatever reason, he made a poor heel.