#3 Daniel Bryan (against the Wyatts)
Daniel Bryan was a face that was seeing his popularity growing rapidly with WWE fans. But during his feud with the Wyatt Family, he eventually gave up and joined his rivals. It was one of the most surprising turns fans had seen in recent memory, and an unwelcome one.
As part of the Wyatt family, Bryan wore a one piece jumpsuit similar to what Erick Rowan wears, which signified his membership. He did the bidding of Bray Wyatt, but soon questions began to arise in relation to the other Wyatt family members. Was there dissension within the ranks? Was Bray showing favouritism towards Bryan?
Regardless, Bryan appeared to be a full-fledged member of the family and showed his support time and time again. What fans didn't necessarily see coming was that Bryan was simply acting the part, and instead hoped to break up the Wyatt family from within.
Bryan turned on Bray during a cage match where they were supposed to be partners, by defying the Eater of Worlds' directions and attacking him. This not only earned the attention of the WWE fanbase, but cemented Bryan as the top face in the company.