5 WWE gimmick matches and the reason why we don't see them anymore

#3 Bra and Panties match

A bra and panties match from the 2006 Great American Bash

Another match we can thank the Attitude Era for—or not, depending on your point of view—is the crassly named Bra and Panties match.

Here, the aim of the game was to strip your opponent down to their unmentionables. Or rather, her unmentionables, as it was only ever women who ‘competed’ in these matches.

The early 2000s saw Bra and Panties bout became an accepted part of WWE programming, wowing teenage boys the world over. But that soon changed when somewhere in the years between the Attitude and PG eras, people began to realise that trying to strip a girl down to her underwear in front of thousands of people was a little too demeaning.

These days, with the women finally being awarded parity with the men and the company arguably more consciousness of its brand image than ever before, it seems highly unlikely that WWE would ever regress to the trashiness of Bra and Panties matches.