5 WWE gimmicks that were actually Vince McMahon's creations

#2 Val Venis' controversial gimmick during the Attitude Era

Val Venis

The Attitude Era was, hands down, the most exciting time to be a pro-wrestling fan, as both WWE and WCW were pushing the boundaries when it came to producing edgy content on a weekly basis. One such character that fit the bill and was well received by the fans during the time was Val Venis. His non-PG act immediately became a hit with the WWE Universe at the time and he enjoyed several Championship runs, that included a European title reign.

Venis has discussed his character in the past, revealing that Vince McMahon was the person who created it.

Vince McMahon came up with the name 'Val Venis' and the general idea of the character.

It was in development from day one and continued to evolve. It took a long time to really develop into the towel-wearing, 'hello ladies' character that ultimately it blew up into.

He also donned a corporate gimmick on WWE RAW during the Ruthless Aggression Era, as he was appointed "Chief of Staff" by then-RAW GM Eric Bischoff. Venis was released by WWE in early 2009, after working for the promotion for over a decade.