5 WWE gimmicks that were quickly abandoned

#1 WWE's Emma becomes Emmalina...then becomes Emma again

The transformation of @EmmaWWE to #Emmalina premieres soon on @WWE #RAW! pic.twitter.com/J9rXn8E6oV

— WWE (@WWE) December 13, 2016

In 2016, WWE RAW began airing vignettes claiming that Emma was getting a makeover to become "Emmalina." The gimmick, as far as anyone could guess, would see the Australian superstar take on the attitude and arrogance of a model. There were rumors that it was supposed to be similar to Sable, but we never got to see what the original idea was.

Have you ever seen someone come up with an idea and then give up halfway through? Well, usually when that happens, it would be scrapped before making it to television. Not with Emmalina. WWE obviously gave up on the gimmick long before Emma made her "makeover" debut on February 13, 2017.

.@EmmaWWE's transformation to #Emmalina is complete ... or is it? #RAW pic.twitter.com/eUjCQOEerg

— WWE (@WWE) February 14, 2017

Emmalina appeared in front of a live WWE RAW crowd to announce that Emma had been madeover into Emmalina. In the same promo, about thirty seconds after that, she said that Emmalina had been madeover into Emma, walking away with the crowd, and leaving Corey Graves, confused.

During an appearance on Lance Storm's podcast, Tenille Dashwood said that WWE creative realized that the gimmick didn't fit her at all, as she wasn't a diva. She was a wrestler, and the "Evil Emma" character made more sense for her.

It's all about @TenilleDashwood. #IMPACTonAXSTV @kalebKonley pic.twitter.com/ITzkP9clRd

— IMPACT (@IMPACTWRESTLING) May 21, 2021

Oddly enough, the whole Emmalina idea seems to have followed Tenille Dashwood to IMPACT Wrestling, where she and her personal photographer Kaleb with a K (yes, that's the official name) are obsessed with keeping her Instagram updated with tons of glamor shots. And it works. Turns out she definitely could've made Emmalina a success if it had been given a chance.