#2 Bray Wyatt
WWE's most sinister entity has changed his name several times throughout his career. Bray Wyatt began working matches in FCW way back in 2009 and was called Alex Rotunda back then.
When he joined NXT in mid-2010, his name was changed to Husky Harris. Harris came up to the main roster at the Hell In A Cell 2010 PPV, where he and Michael McGillicutty interfered in a match between Nexus leader Wade Barrett and John Cena. The duo was soon inducted into the stable. The Harris character didn't work and he was soon sent back to FCW.
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In 2013, Bray Wyatt made his main roster debut along with Luke Harper and Erick Rowan. The gimmick worked wonders for him and Wyatt enjoyed major rivalries against the likes of John Cena, Kane, and Randy Orton. He even won the WWE title on one occasion but didn't hold it for long.
After months of absence, Wyatt returned to WWE TV as The Fiend, a terrifying figure whose mere presence was enough to send chills down Superstars' spine. The Fiend is currently a mainstay on SmackDown and is one of the most popular Superstars in all of WWE.