5 WWE Superstars who created popular gimmick matches: Who invented the Elimination Chamber and MITB matches?

#1 Chris Jericho came up with the Money In The Bank Ladder match

Chris Jericho

On the road to WWE WrestleMania 21 in 2005, Chris Jericho came up with the Money In The Bank Ladder match and suggested the idea to Eric Bischoff, who green-lit it. Behind the scenes, Chris Jericho was responsible for the invention of the gimmick as well.

“So I came up with the idea to do a match, like a ladder match. A six-way ladder match. And Brian Gewirtz, who was a good writer at the time said, ‘well what’s at stake?’ So I said, ‘well why don’t you have a contract where the winner gets a title shot the next night?’ Then Brian said, ‘Well, why don’t you make it you can use it any time over the following year and you can cash it in at any time?’

Chris Jericho then took the idea to WWE Chairman Vince McMahon

Vince McMahon loved the concept but added the briefcase to the match so that the winner would have something to carry around with him and use it on occasions. The first Money In The Bank match was won by Edge, who went on to cash it in on John Cena to win his first WWE title. Edge later won several World titles and became one of the biggest heels of the 21st century. The Money In The Bank match got its own WWE pay-per-view in 2010.