#3. Dolph Ziggler
'It should have been me' was what Dolph Ziggler would repeatedly state during his feud with Kofi Kingston over the WWE Championship and it was absolutely true! Ziggler deserved to have a much better career than what he has ended up having so far and although he is still on the active roster, he continues to be used in mid-card positions.
Of course, some will point to his two reigns as World Heavyweight Champion as proof that he had his time in the spotlight, but a lot of people forget the details about how those reigns ended up. In fact, between losing the title in less than a week the first time and losing the title again after a prolonged concussion the second time, it's pretty safe to say he didn't get a fair share in WWE.
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Now, the argument can be made that Ziggler was too injury-prone for the position or that he just didn't have what it took to be in WWE's top spot, but neither is true anymore. If nothing else, Ziggler has proved his detractor wrong over and over again and would be the perfect heel champion over on SmackDown right now.