#1 John Cena
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John Cena has been the top superstar of the company for the last 9-10 years. He has also been called The Face of the Company. Cena has been a part of the company for more than 15 years now and in that course of time, he has accomplished many things which includes winning multiple championships and being awarded with the Slammy Award for Superstar of the Year on multiple occasions. Cena is currently a record 16-time World Champion, a record that he shares with The Nature Boy, Ric Flair.
One more World Title win for him would make him a record 17-time World Champion. Vince McMahon has always favored John Cena and would definitely agree on giving another World Title reign to Cena. To be able to get Cena back into the World Title picture, there could be nothing else better than having him win the Royal Rumble match. John Cena is currently acting as a free agent, i.e. he is not working under a specific brand.
So a Rumble win for him could lead to two different situations. He can either challenge Brock Lesnar for the Universal Championship or he can go after AJ Styles' WWE Championship (assuming that Lesnar and Styles remain the champions until WrestleMania). But as Lesnar vs Reigns at WM34 appears to be already on the card, Cena vs Styles for the WWE Championship could be the match that we get at WM34.
Cena vs Styles at Royal Rumble 2017 was unquestionably the best match of 2017 and so we can expect a match of a similar calibre at the grandest stage of 'em all. WWE would definitely want to pay tribute to John Cena by giving him his 17th World Championship reign at WrestleMania.