#3. Bubba Ray Dudley "Bully Ray" pitch was rejected by Vince McMahon
Bubba Ray Dudley claimed that he pitched to Vince McMahon the idea of splitting from D-Von Dudley and turning into Bully Ray. The pinnacle of Bubba Ray Dudley's career as a singles star came in IMPACT Wrestling, where he became World Champion as Bully Ray.
It was largely considered his best work, and it would have been great to see that in WWE as well. While Vince McMahon reportedly loved the idea at first, he said that the "Be A Star" anti-bullying program prevented the idea from going through.
While Bubba explained to Vince McMahon that he would get his comeuppance by a babyface before turning into a good guy himself, it didn't go through:
"He goes, ‘My god, I love it! It’s great. But in that year, I’m going to get killed by the media because how can you have an anti-bullying program but call somebody Bully Ray? Now they can have characters that act like bullies, but calling someone Bully something. That was 50 percent of it. The other 50 percent of it, I’ll save for another day. The back-up name was the Intimidator Bubba. He loved it [but it never happened]," said Bubba Ray Dudley.
This was an idea that could have enhanced the "Be A Star" program rather than affect it, especially with the eventual babyface comeuppance.