I know that the unanimous sentiment at this moment is that Rusev is being wasted in the storyline with Bobby Lashley, but if you tuned into Starrcade you know that Rusev was, by far, the most 'over' Superstar at the show. It's a storyline that has even given WWE a reason to keep Lana on TV, something that wouldn't have happened had she been just another professional wrestler.
Honestly speaking, Rusev's time should have come a long time ago back when the whole 'Rusev Day' movement was in full swing, but better late than never. Rusev is a great worker, he's liked in the back and he can certainly lead the brand to glory.
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It's a testament to his popularity that the crowd still chants for him so many days after 'Rusev Day' ended. And the Lana story has ensured that he's become a sympathetic babyface.
I'd go so far as to say that he can potentially go up against Brock Lesnar and have a chance at becoming the next WWE Champion.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.