#3 Hulk Hogan
Hulk Hogan's career trajectory was certainly an interesting one. We may know him as the WWE icon who defined an entire era of wrestling, but it had taken him quite the road to get there.
This situation is a bit different from before, because Hulk Hogan did actually have a run with WWF between 1979-1980. However, this period was drastically different because he was a heel at the time.
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After a two-year stint with AWA that saw him become a major babyface, Vince K. McMahon, who had taken control by that point, chose Hogan to be the face of the company. Hogan was known as "Terry Boulder" before he returned to the Hulk Hogan persona. It's hard to argue against it because the Hogan name not only became associated with the rise of WWF and wrestling as a whole, but he became a pop culture icon.