#2 The Rock
The Rock is the one exception on this list, in that he was always destined for greatness and he was always going to be pushed to the moon. The son of former WWF superstar Rocky Johnson, Vince McMahon had an eye for talent and handpicked the young Dwayne Johnson to be the next major star of the company.
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Having a big history and major respect for The Rock's side of the Samoan family, McMahon saw a star in Johnson and started off his career in a big way, giving him a push on his debut at Survivor Series 1996, where he debuted as "Rocky Maivia" - a combination between his father Rocky Johnson and grandfather "High Chief" Peter Maivia.
While he was always going to get pushed, his initial persona saw a lack of personality and the fact that he looked absolutely ridiculous. The crowd took no time to turn on him and McMahon wisely turned him heel and changed his name to "The Rock".
It allowed him to go on to become one of the biggest icons of the industry, where he became one of the four faces of the company.