#1 Emma/Emmalina

In October 2016, WWE began airing promos advertising the return of Emma. The catch? She was going to “premiere” as a new character called Emmalina, rumoured to be a Diva-esque gimmick similar to Sunny and Sable in the late 90s.
After over four months of weekly reminders that Emmalina was set to appear soon, she finally made her Raw return in February 2017, telling the crowd, “For 17 weeks, you have waited for the makeover of Emma to Emmalina… Now, you will see the makeover from Emmalina to Emma.”
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Explaining why the gimmick was so short-lived, Emma told the Killing The Town podcast that she didn’t want to play a Diva and said WWE “realised along the way that it wasn’t for me at all”.