#1 Stone Cold vs. Vince McMahon
There are certain storylines and feuds in professional wrestling that enjoy universal approval from fans. When it comes to the WWF/E, one of these feuds is the near five-year angle involving Stone Cold Steve Austin and Vincent Kennedy McMahon.
This storyline was so important for the business of professional wrestling because it had elements that appealed to a wide range of fans. Some watch wrestling because of the sheer entertainment value, while others also appreciate the 'behind the scenes' goings on and judge storylines in terms of how much money they bring into the company.
Stone Cold vs. Vince was not only entertaining as hell, it actually saved the WWF from near annihilation after being pummelled in the ratings by WCW for over a year. It also helped to give very talented mid-card stars a chance to enter the main event scene, thus building one of the strongest cohorts of WWF stars ever known.
The dynamics of the feud also worked so well because of how relatable it was. Vince McMahon played the evil boss who, because of his money and influence, thought he could do whatever he wanted to his employees. Stone Cold came in as the all-American blue collar worker, standing up to authority and living the kind of lifestyle most in American wanted.
At times, the feud pushed the boundaries of acceptability with each man's life being threatened on multiple occasions, but this also fit with the times perfectly in terms of TV entertainment in the 90s.
All feuds involving Vince have since been measured by this classic and it is difficult to see how anything in the company's future is going to be able to top it.